According to the latest Dataxis’ quarter research, in the first half of the year 2017, total online music services for 11.2 million paid accounts. Spotify leads the market with 79% of subscribers followed by Deezer with 13.2%.
Dataxis monitors on a quarterly basis paid accounts for premium online music services in the six main Latin American countries namely: Argentina, Brazil, Chile, Colombia, Mexico and Peru. Brazil is the leading market in Latin America with 46% of paid accounts, followed by Mexico with 28% and Argentina with 11%.
Although online music services record an annual subscriber growth of 85% in Latin America, the total number of premium accounts represents only 4.9% of the installed base of smartphones in those countries.
By Carlos Blanco